Interview with James Mason

What was your inspiration for this design?

The design was inspired largely on the principles of minimalism – where every element is reduced to it’s simplest expression leaving only what is necessary and what’s useful on the page. It’s an approach we believe delivers maximum impact to the audience in terms of usability, communication and overall experience.

What is your favorite aspect of the design?

There’s a large amount of negative space that allows the content to sit elegantly and neatly in the design. It gives the images and text space to stand out on their own which feels luxurious.

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