Interview with Petra Schulte

What was your inspiration for this design?

The brief was to give the BIRKENSTOCK online store a conceptual and visual overhaul that makes the brand emotionally resonant and communicates the BIRKENSTOCK values and product lines.

What is your favorite aspect of the design?

The traditional brand BIRKENSTOCK was given a new digital look & feel and presents BIRKENSTOCK as a lifestyle brand.
The new online store was given a responsive design right across the board, with a new look and feel that presents BIRKENSTOCK as a lifestyle brand. The products are presented in a way that oozes quality, enticing users to explore the BIRKENSTOCK product lines. The clear menus and product overviews make it quick and easy for anyone to find the product that’s perfect just for them. The product portfolio has been expanded to include a new BIRKENSTOCK natural cosmetics line.

Check out: Birkenstock and superReal